Rooted in craft, The Whole Nine Yards journey began with a vision to provide authentic craft while empowering artisans from across the world.

The Whole Nine Yards means everything you can possibly have, want or desire.The words – ‘The Whole Nine Yards’ arouse feelings of blissfulness and being complete at the same time.

Created with artisans across villages in Kashmir, Classical craft of Kashmir 'Tilla Dozi' entails our signature collection. TWNY innovates traditional embroidery in pursuit of defining a new aesthetic vocabulary and believes in slow fashion, sustainability and creating timeless pieces, which can be passed on to future generations.